Vice President of Priority Roofing Micah McQueen explains

What does everyone usually start with when building a puzzle? – Find the pieces that make up the frame. Finding some key players to form the structure, the foundation, when starting a business also seems natural. But for Vice President of Priority Roofing, Micah McQueen, it’s the center pieces of the image puzzle that matter most. I realized the parallels between business performance and puzzles after talking with this leader in the roofing industry, based in Austin, Texas,

Micah McQueen
Micah McQueen

We often create an overview when we think about our business, painting a perfect picture of what it will look like. Our business is like a jigsaw puzzle, where many smaller single pieces become a whole picture. These diverse and distinctly cropped shapes are like employees in the workplace. For Priority Roofing, they range from the sales and marketing team to the down-to-earth individuals who nail down on a customer’s roof. Even though each one is strong and independent, what matters most is how they fit together.

A healthy corporate culture combined with like-minded employees are just two reasons why “Priority Roofing is such a special place,” explains Micah McQueen, Managing Partner and Vice President of Priority Roofing, Austin. It is its distinguished and independent collaborators who form a ‘team that became family’ and whose joint efforts are so smooth and seamless that the business operates with efficient coordination.

McQueen goes on to explain that, “We don’t try to create a square puzzle and then start pushing people into it. We look at every piece of the puzzle, every individual and, over time, build a future around them. We do this for the people we have and the people we don’t already, so our entire team works together to create a masterpiece.”

He continues: “We invest more in our people than anywhere else in this industry. It means we have quality people working for us, people who stay working for us. This, in turn, affects our customers because they know that are working with good people and a company that will be here for a long time.”

priority roof is conquering the US serving residential and commercial customers in more than ten different markets: austin, Dallas, Houston, san antonio, tyler, fort worth, oklahoma city, Kansas City, California, denverand beyond,

The Priority team became the 35th largest roofing contractor in the nation. Its most recent expansion has been into the Kansas City and Fort Worth markets. McQueen is excited about what 2023 has to offer.

Priority Roofing launched in 2016. Thanks to the way CEO Will Miller chose to operate, his customers demonstrated confidence from the start that they were receiving reliable and efficient service. This appreciation is also evident in Priority Roofing’s online reviews. They “do not have a location tag that ranks lower than 4.9” on Google, Better Business Bureau or Yelp.

You may ask what is the secret to success? According to McQueen, (who joined in 2018, two years after the company launched). It is vital that you understand and value the components of your business, respect the needs of each one, in addition to embody true core values on how you operate. Operating with a foundation of core values ​​ensures everyone is on the same page and moving together so your business will stand the test of time.

priority roof and its leaders are intentional about the three things that define them: family priority, a fulfilling life, and an expression of excellence.

Found in the psyche of the company, the why or purpose of your puzzle, is to change as many lives as possible. is built during team training and development along with encouragement to face healthy competition in the workplace. The team impacts people’s lives thanks to radiating this intentional mindset.

“For 99.9% of us in the world, we need a why; we need a purpose to move forward,” explains McQueen. According to Forbes, a purpose-driven company tends to outperform the market from 5% to 7% per year while achieving greater workforce and customer satisfaction.

This is not to say that recruiting only attracts those who believe in the same things. “There’s a huge amount of diversity among the hired employees, but there’s also a consensus about what good values ​​are, what integrity is, what honesty is. We look for those values ​​early on during the recruiting process,” says McQueen.

“I’m trying to help each person achieve what they set out to achieve. It brings me so much joy,” he continues. “Both Will and I are passionate about growth. It creates more opportunities for everyone in our organization to move into the next chapter of their lives. My purpose as a leader is to see people have the opportunity to pursue and to complete your dreams.”

A business destined for greatness starts with building values ​​that become the solid foundation for that company. These values ​​bring the puzzle pieces together, aligning and gluing them together. Together and with a common purpose, employees seek perfection in everything they do.

That is why Priority Roofing values ​​its components and serves all its customers with excellence; why Priority is loyal, trustworthy and committed to helping its community feel safe and secure, Priority is a roofing company that wants to serve the needs of others.

Priority’s staff are trained and licensed to provide high quality roofing materials and services beyond expectations. Priority Roofing can serve you in austin, Dallas, Houston, san antonio, tyler, fort worth, oklahoma city, Kansas City, California, denverand beyond.

For more information, visit their website at

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