League and Publicis Health partner to improve activation, engagement and healthcare outcomes

Organizations will combine the CX healthcare platform and marketing insights capabilities to design experiences centered on patient and caregiver engagement

CHICAGO It is NEW YORK, May 24, 2023 /PRNewswire/ – turns onleader in healthcare consumer experience (CX) platform technology, today announced a partnership with Publicis Health, a global leader in healthcare communications specializing in pharmaceutical marketing, advertising, consulting, market access and brand management. The partnership will enable better, more connected patient experiences that drive more meaningful healthcare engagement and ultimately drive better healthcare outcomes.

Publicis Health, Publicis Groupe’s health and wellness vertical, works across the healthcare ecosystem, driving clients’ digital transformation by blending marketing and business transformation, from consulting to execution. The partnership will combine League’s award-winning digital infrastructure and Publicis Health’s best clinical and lifestyle data, as well as its content design and engagement capabilities to enable patients to navigate their own healthcare, from managing your conditions, finding providers and scheduling appointments to paying bills – all in a simple and easy to use way.

“We are proud to partner with Publicis Health,” said Michael Serbinis, Founder and CEO of League. “Together, we will enable a new generation of digital healthcare experiences – accessible, truly designed for meaningful and seamless engagement, with 1:1 personalization and unrestricted by the four walls of a hospital or physician’s office.”

Integrating disparate point solutions into a seamless, personalized platform will increase access to healthcare, address the social determinants of health, and break down health data silos to improve health activationthat the Centers for Disease Control and Prevention (CDC) claim is the key to improving health outcomes.

“With League’s best healthcare CX platform and Publicis Health’s data-driven insights and engagement capabilities, we see a huge opportunity to collaborate on innovative patient services that drive behavior,” he said. Brendan GallagherDirector of Connected Health at Publicis Health.

While the partnership between the League and Publicis Health will explore life science commercial and clinical services to begin with, it will also look at unmet CX needs across hospital systems, health plans, retail health, and even over-the-counter and wellness solutions. .

About Publicis Health

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We turn health marketing and communications into health engagement. We believe that health marketing is health, promoting healthy conversations, healthy behaviors and healthy people. With 40 offices and 10 brands worldwide, Publicis Health’s worldwide team is comprised of more than 3,000 healthcare professionals who specialize in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science and medicine. Publicis Health companies include BBK Worldwide, Digitas Health, Heartbeat, Insagic, Langland, Payer Sciences, Publicis Health France, Publicis Health Media, Razorfish Health and Saatchi & Saatchi Wellness. For more information, visit us at www.publicishealth.com.

About the League

Founded in 2014, turns on is a platform technology company delivering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers rely on League’s CX Health platform to deliver the personalized, high-engagement health experiences that consumers love. Millions of people use League solutions to access, browse and pay for care. League recently announced a $95 million funding round led by TDM Growth Partners, sponsor of innovative platforms Square, Twilio and Slack, bringing total funding to $220 million. League is also among Deloitte’s Technology Fast 500, CB Insights’ Digital Health 150, and was named a Next Healthtech Unicorn by Accenture, among many other accolades.

SOURCE League Inc.

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