Metaverse and web3 technologies offer new and exciting ways for companies in a wide variety of industries to improve their products, services and operations. From VR and AR to transforming traditional online meetings, the possibilities are endless.
Keep reading to discover how your organization can leverage the opportunities of the metaverse and the web3 to stand out in your industry and delight your customers.
Reimagining products and services
Augment existing products and services
You can use future internet technology to augment your existing products and services and make them more immersive.
Car manufacturers are already enhancing their cars with AR and VR technology. In some vehicles, drivers experience enhanced navigation by viewing arrows overlaid on their image of the road. With its Holoride technology, Audi is also working on combining virtual reality with real-world vehicle data to create immersive gaming experiences for passengers.
Companies are also extending their physical products with web3 technology. SPIN, the popular music magazine, offers its iconic covers and other artwork as collectible NFTs.
Creation of new products and services
In my new book, The Future Internet, I give many examples of how companies are creating new products and services with the future Internet in mind. Can your company follow their example and create new products and services designed for the metaverse and web3 era?
Fortnite has led the way in creating new metaverse products, capitalizing on the next generation’s desire to spend real money on products that don’t exist in the physical world. Nearly 70% of Fortnite players invest in in-game purchases such as clothing, character dance moves, and accessories.
Beer brand Stella Artois has partnered with blockchain-based virtual horse racing game Zed Run to create 50 digital horses that players can collect, breed, train and race.
The Metaverse Gold Rush: Designing Tools and Support Services for the Internet of the Future
With so many companies looking to create new metaverses and web3 products, there is also a huge opportunity for companies to provide the infrastructure and tools that allow other companies to succeed.
The key to success with metaverse and web3 support is staying current on the latest developments and delivering high-quality, easy-to-use products and services that make it easy for businesses to adapt and succeed in the Internet of the future.
For example, NVIDIA – a company that initially developed video game graphics – has evolved its offerings and now provides Omniverse cloud services that allow teams to design metaverse applications.
Matterport uses 3D and 360-degree cameras to project digital twins of real-world spaces. Businesses can use Matterport’s tools to create accurate virtual models of locations such as offices, stores or even entire buildings. This technology allows hotels and real estate companies to offer immersive experiences to their current and potential customers.
Transforming business operations
Companies can evolve their business operations using metaverse and web3 technologies to streamline processes, reduce costs, increase efficiency and provide a better customer experience.
Marketing and selling your products
Many brands are finding new ways to engage with customers using metaverse and web3 technology, and now is the perfect time to experiment with innovative ways to advertise and market your products.
Looking for a place to start? Consider investing in a way that allows customers to virtually experience your product, such as an AR feature that digitally places a 3D rendering of a product in a customer’s home.
Warby Parker, the eyewear company, has a great virtual trial app that allows customers to shop online and see how different frames will look on their faces. You might also consider creating immersive virtual showrooms that customers can visit, or finding ways to use the metaverse as a way for customers to transact.
Improving remote meetings
Companies can improve meetings and collaboration using metaverse technology by creating virtual environments where teams can meet, interact and work together in real time. In these environments, team members can use avatars to represent themselves and interact in immersive coworking environments.
Using VR, your company can enhance existing 2D meeting platforms, creating new ways for employees to explore complex data, collaborate in real time and work together from anywhere in the world.
Fujitsu has a new “co-creation metaverse” called the CX Lab, and with Proto M’s holographic device, you can beam a full-body hologram of yourself for real-time meetings.
The existing Zoom meeting platform has already added a 3D virtual avatar feature that mimics facial expressions and head movements during meetings.
Improving HR processes
Your company can also use the latest metaverse technology to improve key HR processes such as recruiting, hiring, onboarding and training.
BBH Singapore recently virtually recreated its real-world office and hosted an open career fair that gave candidates an idea of what it would be like to work for the company.
Meanwhile, Accenture is onboarding 150,000 new hires into the metaverse. New hires put on virtual reality headsets on their first day and visit a training session on the Nth Floor, the company’s metaverse environment.
Metaverse and web3 technology offer companies a wide range of opportunities to improve their products, services and operations. By leveraging these innovative technologies, companies can create more engaging, interactive and personalized experiences for their customers, while streamlining their internal processes and reducing costs.
Companies that leverage these cutting-edge technologies can stay ahead, gain a competitive advantage, and ultimately succeed in the rapidly evolving business landscape.
To stay on top of new and emerging business and technology trends, be sure to subscribe to my newsletter, follow me on twitterLinkedIn and YouTube, and check out my books, Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World It is The Internet of the Future: How the Metaverse, Web 3.0 and Blockchain Will Transform Business and Society.